Marketing 101

2.0 hours
Maximum Participants: 50
Fee:  $1875
Description
You can talk about marketing but do you really know what it is and how to plan for it?  The wastebasket is full of good ideas that were never marketed properly.  A well-researched and thought-out marketing plan will launch your business, service or new product closer to success.  This workshop identifies the essential elements of a good marketing plan.

Objectives
Participants will:

• Learn the fundamental components of marketing
• Explore the basics of developing a marketing plan
• Examine ways to implement marketing plans on a shoestring budget
• Recognize when to seek outside professional help and what to expect

Who Should Attend

• CEOs and/or communications directors of emerging small and mid-size businesses

• Existing small and mid-size businesses who have not incorporated marketing strategies in their operations

Materials

• Power Point presentation