Branding 101

1.5 hours
Maximum Participants: 50
Fee: $1250

Description
Is your business just another pretty face that no one takes seriously?  Logos don’t make money; brands do.  What is a brand identity and what’s the best way to build one?  In this workshop, participants will learn the fundamentals of creating and maintaining a strong brand identity.

Objectives
Participants will learn:

• What branding is and what it is not
• Understanding Why Brand Matters
• Examining Brand Identity
• Determining Brand Effectiveness

Who Should Attend 

• CEOs and/or marketing directors of emerging small and mid-size businesses who want to attract and grow a loyal customer base.
• Company owners who have not considered brand identity.

Materials

• Power Point presentation