Advertising 200

4.0 hours
Maximum Participants: 10
Fee: $3750.00

Description
This workshop offers a hands-on, in-depth approach to developing an effective advertising campaign.  participants will need to respond to a brief survey prior to attending the workshop.  Using an interactive approach, participants will develop an advertising plan outline tailored to their company, products and/or services.  A sample company will be utilized as a group learning experience.

Objectives
Participants will:

• Learn and apply the fundamentals of advertising
• Create an advertising campaign outline for individual participants

Who Should Attend

•  CEOs and/or marketing directors of emerging small and mid-size businesses

• Existing small and mid-size businesses needing to re-visit their marketing operations

Materials

• Power Point presentation will be provided
• Worksheets
• One-hour individual follow-up consult (to be scheduled at close of the workshop)