Advertising 101

2.0 hours
Maximum Participants: 50
Fee:  $1875

Description
Who should invest in advertising?  What can you expect to accomplish through advertising?  What are the most economical and effective vehicles for advertising your company?  There are so many options available for advertising products and services but what works for one company may not work for another. This workshop explores the fundamentals of advertising and reasons for advertising.

Objectives
Participants will:

• Learn the importance of research in advertising
• Explore the reasons for advertise
• Examine ways to implement advertising plans 
• Recognize when to seek outside professional help and what to expect

Who Should Attend

• CEOs and/or communications/marketing directors of emerging small and mid-size businesses

• Existing small and mid-size businesses interested in implementing advertising strategies

Materials

• Power Point presentation